Pronks Pakend · 2021
4Vita Herbs Taimsete jookide pakend
- Pronksauhind A' Design Award 2021 in Pakend
- CLIENT: Deep Blue Design
- Estimated Number of Design Views: 11,574
- Verification code CB9E907304 · Verify this award
Colors
About 4Vita Herbs Taimsete jookide pakend
4Vita Herbs on pakendidisain jookide valmistamiseks kasutatavate maitsetaimede sarjale. Igal pakendil on joonistus ning harmooniline värvipalett seob joonistused sarja ühtseks visuaalseks identiteediks. Erksad toonid said inspiratsiooni maitsetaimepõldude värvidest ning erinevad sarnastele toodetele omastest summutatud toonidest. Kirjeldav tekst on paigutatud pakendi tagaküljele asemel esiküljele, et kasu ja põhiinfo oleks kiiresti loetav. Pakend on plastikust doy-pack kotike tõmblukuga, mis hoiab maitsetaimed pärast esmakordset avamist värskena.
About the Pronksauhind A' Design Award
4Vita Herbs Taimsete jookide pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. 4Vita Herbs Taimsete jookide pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. 4Vita Herbs Taimsete jookide pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
