Disainilahendus Love Art Kampaania, autor Daniel da Hora

Disainilahendus Love Art Kampaania, mille autor on Daniel da Hora, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

PronksReklaam· 2024

Love Art Kampaania

disainer: Daniel da Hora

Klient: Dahlstedt Holding SL

Auhind Pronksauhind A' Design Award kategoorias Reklaam

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #119665

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Love Art Kampaania

Oma esimeses kampaanias asub Winghook julgele ja kunstipärasele teekonnale, mille eesmärk on teha kõlav avaldus. Kasutades hoolikat digitaalse töötluse ja kunstilise ümbertõlgenduse sulandumist, põimib Winghook oma narratiivi kuulsad kunstiajaloo meistriteosed. Oskusliku töötluse kaudu esitab kampaania vaatajatele väljakutse märgata ebakõlasid täpsuse ja detailidele pühendumisega. Seades tuttavad klassikud kõrvuti uuenduslike pöörangutega, ei kutsu Winghook mitte üksnes mõtisklema, vaid kinnitab ka oma osavust kunstiaarete terviklikkuse kaitsmisel.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Love Art Kampaania on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Love Art Kampaania peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Love Art Kampaania rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Mõõtmed ja pakend: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Sildid: Art, Creative, Museum, Paintings
Tootmistehnoloogia: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Disainiülesanne: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Uurimistöö: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiratsioon: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Projekti kestus: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Meeskonnaliikmed: Creative Director / Designer: Daniel da Hora
Piltide autorid: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.