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Wa Lana Waqfa Brand Poliitiline telesaade by Rami Yaser Hosni

Wa Lana Waqfa Brand Poliitiline telesaade by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.


RaudReklaam· 2021

Wa Lana Waqfa Brand Poliitiline telesaade

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Rauaauhind A' Design Award Winner in Reklaam Category

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Verified Award Winner

Verify Award Status for #119930

Colors

The Design

About Wa Lana Waqfa Brand Poliitiline telesaade

Wa Lana Waqfa (peatugem hetkeks) on igapäevane poliitiline saade, mis keskendub päevakajaliste sündmuste käsitlemisele. Saade valgustab konkreetset uudissündmust ja analüüsib seda põhjalikult. Disainimeeskond viis läbi täieliku rebrandingu (avatiiter, stuudio, saatesisesed graafikad, reklaammaterjal jne), et tõeliselt peegeldada saate kontseptsiooni, mis põhineb teatud teema "esiletõstmisel" ja selle juures "peatumisel". Saate nimes valgustab esimene täht teise sõna esimest tähte, edastades sõnumi esiletõstmisest ja süvenemisest. Teise sõna lõpus olev pikendatud joon sümboliseerib pausi (saate nimi).

The Recognition

About the Rauaauhind A' Design Award

Wa Lana Waqfa Brand Poliitiline telesaade on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Wa Lana Waqfa Brand Poliitiline telesaade peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Wa Lana Waqfa Brand Poliitiline telesaade on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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