Disainilahendus Ballantines 17 Kingipakend, autor Li-Shang Printing Co., Ltd

Disainilahendus Ballantines 17 Kingipakend, mille autor on Li-Shang Printing Co., Ltd, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Ballantines 17 Kingipakend

disainer: Li-Shang Printing Co., Ltd

Klient: Li-Shang Printing Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Ballantines 17 Kingipakend

Ballantines 17 on kinkepakendi disain, mis on loodud segatud viski jaoks. Jäik karp on valmistatud UV-ofsettrükiga hõbedasele fooliumipaberile, kuld- ja sinise täppvärviga ning reljeefsete logodega. Karbi all olev konveierimehhanism tõstab raamatualuse üles, kui kaas alla lastakse, esitledes pudelit kuldsel laval. Kuldsed trükised piki teekonda jäädvustavad varasemad auhinnatud aastad. Korgiga suletud vürtside ja maitsete näidised on paigutatud kaane esiküljele. Selline paigutus juhib esmalt nägemist, seejärel lõhna ja lõpuks maitset.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Ballantines 17 Kingipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Ballantines 17 Kingipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Ballantines 17 Kingipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Mõõtmed ja pakend: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Sildid: whisky, packaging, liquor packaging, creative packaging
Tootmistehnoloogia: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Disainiülesanne: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Uurimistöö: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiratsioon: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Projekti kestus: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Tööprotsess: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Meeskonnaliikmed: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Piltide autorid: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.