Kuld Luksus · 2021
Aurum Lehtkulla pakend
- Kuldauhind A' Design Award 2021 in Luksus
- CLIENT: Aurum
- Estimated Number of Design Views: 102,001
- Verification code 009C16D21E · Verify this award
Colors
About Aurum Lehtkulla pakend
Aurum on kinkekarp, mis on disainitud söödava lehtkulla jaoks. Pakend esitleb toorainet kui esmaklassilist jaemüügitoodet. Karbi struktuur viitab ehtepakendile. Anodeeritud kuldne metallplaat graveeritud brändinimega sulgeb karbi ja toimib magnetlukuna. Välispinna moodustavad tekstuurne paber, kuldfooliumtrükk ja kohtlakk (spot UV). Ülemises kihis olev pael hoiab spetsiaalselt valmistatud pintsetti, et väga kerget lehtkulda saaks hõlpsasti kätte võtta. Poolläbipaistev leht kaitseb selle all olevat lehtkulda. Karbi mõõtmed on 88 x 90 x 65 millimeetrit.
About the Kuldauhind A' Design Award
Aurum Lehtkulla pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Aurum Lehtkulla pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Aurum Lehtkulla pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Press Kit
- Unique Properties
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Dimensions & Packaging
- W88mm x D90mm x H65mm
- Tags
- luxury, gold, premium, packaging
- Production Technology
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
- Design Challenge
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Research
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Inspiration
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Project Duration
- Starts in Dec 2019 to Aug 2020
- Operation Flow
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
