MG iSmart Infotainment-süsteemi kasutajaliides by Star is a highly esteemed winner of the very prestigious 2021 Kuldauhind A' Design Award in Kasutajaliidese, interaktsiooni ja kasutajakogemuse disain Competition Category.
KuldKasutajaliides· 2021
MG iSmart Infotainment-süsteemi kasutajaliides
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Kuldauhind A' Design Award Winner in Kasutajaliides Category
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The Design
About MG iSmart Infotainment-süsteemi kasutajaliides
MG iSmart on infotainment-süsteemi kasutajaliides, mis on loodud MG kaubamärgi autodele. Liides toetab uuele turule sisenemist kohandatud lahendusega, mis on üles ehitatud ühenduvuse, digitaalsete puutepunktide ja nutikate assistentide ümber. Kasutajavooge suunasid uuringud ja ideeloome sessioonid brändi meeskonna ning sihtturgude klientidega. Prototüübiti kolm interaktsioonikontseptsiooni ja testiti kuut visuaalset suunda, enne kui valiti üks lõplik suund, mida arendati detailselt edasi. MG iSmartiga varustatud sõidukid on teedel Indias ja Tais.
The Recognition
About the Kuldauhind A' Design Award
MG iSmart Infotainment-süsteemi kasutajaliides on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. MG iSmart Infotainment-süsteemi kasutajaliides peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. MG iSmart Infotainment-süsteemi kasutajaliides tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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