Nu Primaarne funktsioon: Käekell by Maziar Mohit and Iman Kimiaei

Nu Primaarne funktsioon: Käekell by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Ehtedisain Competition Category.

HõbeEhted· 2021

Nu Primaarne funktsioon: Käekell

by Maziar Mohit and Iman Kimiaei

Client: I and M Design

Hõbeauhind A' Design Award Winner in Ehted Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Primaarne funktsioon: Käekell

Nu on veega täidetud sihverplaadiga käekell. Sihverplaadis hoitakse vett, mis on kogutud mõnest maailma kõige saastatumast veeallikast ja steriliseeritud ultraviolettvalgusega. Läbipaistvad akrüülist osutid on vette sukeldatud ning jäävad peaaegu nähtamatuks. Terasümbrise puudutamine aktiveerib valgusdioodi, mis valgustab osuteid, et näidata aega. Ümbrise pealmine osa on kaetud kumera safiirklaasiga ning rihm on valmistatud kaktusenahast. Vorm järgib lehel puhkava kastepiisa kuju. Sinine värv viitab puutumatule ookeanile.

The Recognition

About the Hõbeauhind A' Design Award

Nu Primaarne funktsioon: Käekell on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Nu Primaarne funktsioon: Käekell peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Nu Primaarne funktsioon: Käekell on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensions & Packaging: Case diameter 38mm, thickness 12mm, strap width 20mm.
Tags: watch, minimal, timepiece, design, unconventional, water, environment,
Production Technology: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Design Challenge: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Research: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiration: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Project Duration: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operation Flow: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Team Members: Maziar Mohit
Iman Kimiaei
Image Credits: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021