Yashang Hing Tau Ball Toidupakend by Mars Team is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Pakendidisain Competition Category.
HõbePakend· 2021
Yashang Hing Tau Ball Toidupakend
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
Hõbeauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball Toidupakend
Yashang Hing Tau Ball on pakendidisain lihapallitoodetele. Graafika põhineb sees oleva toidu toorainel. Loomapildid on paigutatud tänapäevaste graafiliste kompositsioonidena ning iga tooraine tüüp on tähistatud kontrastse värviga. Tugev värvikontrast toetab visuaalset mõju jaemüügiriiulitel. Disain viitab ka Hiina Chaoshani piirkonna soodsatele traditsioonilistele kommetele ning toote ümber on paigutatud punane ümbrik. Kasutatud on paberprinti, toiduklassi plasti ja siidlinti. Pakendi mõõtmed on 260 × 150 × 260 millimeetrit.
The Recognition
About the Hõbeauhind A' Design Award
Yashang Hing Tau Ball Toidupakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Yashang Hing Tau Ball Toidupakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Yashang Hing Tau Ball Toidupakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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