Embrace Kohapeal loodud seinamaal by Supernova Art Embassy

Embrace Kohapeal loodud seinamaal by Supernova Art Embassy is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Kujutava kunsti ja kunstiinstallatsioonide disain Competition Category.

RaudKunst· 2021

Embrace Kohapeal loodud seinamaal

by Supernova Art Embassy

Client: Memorandum Project

Rauaauhind A' Design Award Winner in Kunst Category

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Verified Award Winner

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Colors

The Design

About Embrace Kohapeal loodud seinamaal

"Embrace" on kohapeal loodud seinamaal, mis on maalitud hoone fassaadile Sterlitamakis. Seinamaal on 27 meetrit kõrge ja 15 meetrit lai, maalitud pindala on 405 ruutmeetrit. Kasutati fassaadivärve ja värvirulle, ning fassaaditõstukid võimaldasid maalida kõrgusel. Kunstiteose loomine võttis aega kolm nädalat. Kujutatud lugu meenutab 170. Sterlitamaki jalaväediviisi sõdurit, kes lahkus rindele hõbedase taskukellaga ja lubas sellega tagasi tulla. Tema säilmed ja kell leiti 2015. aastal ning toodi koju tema naisele.

The Recognition

About the Rauaauhind A' Design Award

Embrace Kohapeal loodud seinamaal on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Embrace Kohapeal loodud seinamaal peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Embrace Kohapeal loodud seinamaal on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The word "memorandum" is translated from Latin as "something you have to memorize", that is why the Memorandum project is dedicated to complex contexts and topics.

Coming home is always an exciting event. That is why the Sterlitamak stage of the project was called "Coming home". It included several emotional aspects of this concept. It was reflected in the approach of Lidiia Averina, the curator, and in the plots of all participants. This project is her personal comeback to her hometown.
Dimensions & Packaging: Height 27 m, width 15 m, total artistic painting square 405 sq.m
Tags: mural art, spray art, public art, fine arts, storytelling, embrace, heritage, memory
Production Technology: Some activists took great care of their ancestors memories and the works which may appear basing on historical data and archive photographs. There were different attempts to influence the curator and the artist work. However, the compromise was reached quite quickly and the work turned to constructive direction. The artistic part of the work was done by facade paints and paint rollers. For work at a height, facade lifts (scaffolds) were used.
Design Challenge: 4 locations were selected, each of them having common connection with historical old town (although none of the buildings selected was a historically original building). They were different in meanings and the way they belong. Connection with "coming back" had been found immediately and we also had artists sharing common values. That was particularly important for their harmony.
Research: Memory of the place is an eclectic mixture of emotions; it is impossible to catch a sole scent. There are pure facts, personal stories, critics, and embellishment. Interpretations multiply and fragment. This is the reason why we want to show our perception among many others.

Andreys work finely reflects the location context with lost wooden buildings as well as the irony on current town situation with chaotic architectural add-ons (tiny business centers) which try to squeeze into any available space and corners.
Inspiration: The works plot is based in the story of a soldier from 170th Sterlitamak infantry division: in May, 1941, the storys main character wanted to leave his silver pocket watch to his wife. However, his wife said: "You leave with this watch and youll come back with this watch!"

In 2015, during the expedition his remains and personal belongings were found. After 74 years he came home with the watch, as promised, and his 97 years old wife met him.
Project Duration: The work is dedicated to 75th anniversary of the Great Victory, therefore it must have been finished in 2020 before rainy autumn weather.

There were repair works on the building facades, so the whole project implementation period was 1.5 months. The artistic work implementation took 3 weeks.
Operation Flow: Now there is one of the main streets of town which connects an old town with new districts, therefore there are always a lot of students and pedestrians on the street. The works are on a high altitude and are well visible.

It is also important that the headquarters of 170th Sterlitamak infantry division was located nearby and here there was a path which was taken by the soldiers leaving to the railway station to go to the frontline. Where new standard buildings stand now, there were wooden houses and buildings.
Patents: Copyright belongs to Andrey Olenev and Dmitry Kudinov, 2020
Team Members: Curator: Lidiia Averina
Artist: Andrey Olenev
Support: Dmitry Kudinov, Alexey Agafonov, Ludmila Averina
Image Credits: Image #1: Photographer – Dmitry Kudinov, Embrace #1, 2020.
Image #2: Photographer – Dmitry Kudinov, Embrace #2, 2020.
Image #3: Photographer – Dmitry Kudinov, Embrace #3, 2020.
Image #4: Photographer – Dmitry Kudinov, Embrace #4, 2020.
Image #5: Photographer – Dmitry Kudinov, Embrace #5, 2020.
Video Credits: Dmitry Kudinov, Hyperlapse, Embrace and Shihans from bird’s-eye perspective, 2020.