Disainilahendus Yoyic Huojunpaopao Joogipudeli pakend, autor Tingting Wang

Disainilahendus Yoyic Huojunpaopao Joogipudeli pakend, mille autor on Tingting Wang, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2021

Yoyic Huojunpaopao Joogipudeli pakend

disainer: Tingting Wang

Klient: High-tech MengNiu Dairy (Beijing)CO.,LTD

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Yoyic Huojunpaopao Joogipudeli pakend

Yoyic Huojunpaopao on pudelipakend, mis on loodud elusaid probiootikume sisaldava gaseeritud joogi jaoks. Jook ühendab endas gaseeritud piimhappebaktereid ja elusaid probiootikume ning on madala suhkrusisaldusega ja rasvavaba. Pudel on valmistatud kõrge läbipaistvusega PET-materjalist, mis annab klaasile omase tekstuuri, ning selle kuju on kerge ja sale, mahutavusega 388 milliliitrit. Etiketil kasutatakse jõulist Hiina kalligraafilist märki ja mullimustreid, mis sümboliseerivad elujõudu. Disaini eesmärk on väljendada nii maitset kui ka tervislikkust. Pudelit müüakse toidupoodides külmaahela tingimustes, et hoida probiootikumid aktiivsena.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Yoyic Huojunpaopao Joogipudeli pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Yoyic Huojunpaopao Joogipudeli pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Yoyic Huojunpaopao Joogipudeli pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Mõõtmed ja pakend: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Sildid: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Tootmistehnoloogia: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Disainiülesanne: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Uurimistöö: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiratsioon: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Projekti kestus: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Tööprotsess: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patendid: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Meeskonnaliikmed: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Piltide autorid: .