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Anonymousociety Sotsiaalkriitika Disain by Yan Yan

Anonymousociety Sotsiaalkriitika Disain by Yan Yan is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Sotsiaaldisain Competition Category.


RaudSotsiaalne· 2021

Anonymousociety Sotsiaalkriitika Disain

by Yan Yan

Client: Yan Yan

Rauaauhind A' Design Award Winner in Sotsiaalne Category

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The Design

About Anonymousociety Sotsiaalkriitika Disain

Anonymousociety on ühiskonnakriitika disainiprojekt. Selles projektis. Yan Yan lõi olematu salaorganisatsiooni nimega Anonymousociety. Anonüümsus soovib luua turvalise maja, kus inimesed saavad prožektorite eest peitu pugeda, tähelepanu eest põgeneda ja endast lahti lasta. Selle projekti loomisel kasutas Yan Yan anonüümse ühiskonna olemasolu dokumenteerimiseks pilkupüüdvat perspektiivi. See kujundustööde seeria sisaldab fännide loodud veebisaiti, ajakirja, juhiseid ja flaiereid jne.

The Recognition

About the Rauaauhind A' Design Award

Anonymousociety Sotsiaalkriitika Disain on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Anonymousociety Sotsiaalkriitika Disain peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Anonymousociety Sotsiaalkriitika Disain on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Anonymousociety is a social critique design project. In this project. Yan Yan created a non-existent secret organization named Anonymousociety. Anonymousociety wants to create a safe house where people can hide from the spotlights, escape from the attention, and let go of themselves. While creating this project, she was using a mockumentary-perspective to document the existence of Anonymousociety. This series of design works include a fan-made website, a magazine, a set of instructions and flyers etc.
Tags
Social Critique Design, Social Impact Design, Social Surveillance, Performance Identity
Production Technology
This project is a web-based and print-based project. The main content are staying online as a website and show as posters and book.
Design Challenge
The main challenge for the designer is to develop her creative thinking methodology. After about half of a year's learning and testing, she understood herself more and found a way of thinking and making.
Inspiration
This project started with some moments Yan Yan had been through. Who is the real me? Is it the one shown under people’s eyes, or the one hidden away from people’s gaze? Am I shaped by other people's gaze, or am I shaped by myself? People now live in a world that's overly exposed to social media, reality TV shows, and YouTube. Society forces people to unwillingly expose themselves, regardless of whether they are in public or in private.
Project Duration
This project took 6 months in San Francisco to finish, The world of Anonymousociety is still expanding.
Operation Flow
The audience can review this project by reading the magazine, looking at the posters or browsing the website.

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