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Bottle in the Dark Reklaamfotograafia by Pierluigi Fossa

Bottle in the Dark Reklaamfotograafia by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Fotograafia ja fototöötluse disain Competition Category.


RaudFotograafia· 2021

Bottle in the Dark Reklaamfotograafia

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

Rauaauhind A' Design Award Winner in Fotograafia Category

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Verified Award Winner

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Colors

The Design

About Bottle in the Dark Reklaamfotograafia

Pudel pimeduses on reklaamfotograafia, mis on loodud ajaloolise liköörimargi jaoks. Pilt asetab pudeli unenäolise keskkonna keskmesse, kusjuures silmapiir on seatud lõpmatusse, et suunata tähelepanu tootele. Fotostuudios paigutati spetsiaalsed valgustid nii, et need rõhutaksid pudeli moodsat disaini ja materjale. Tumedad toonid ja ümbritsev õhkkond viitavad müstikale ning meenutavad sõpradega veedetud õhtuid. Fotograafia teostati 150-megapikslise digitaalse tagaosaga ning lõplik suurus on 70 x 100 sentimeetrit resolutsiooniga 300 dpi.

The Recognition

About the Rauaauhind A' Design Award

Bottle in the Dark Reklaamfotograafia on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Bottle in the Dark Reklaamfotograafia peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Bottle in the Dark Reklaamfotograafia on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging
Final dimension image 70 x 100 cm 300 dpi
Tags
mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology
150 megapixel digital back
Design Challenge
My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research
To create this image we used the best digital hardware and software technologies
Inspiration
The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration
The project started in July 2019 in Varese and finished in September 2019
Operation Flow
The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members
Pierluigi Fossa - Opificio42 team

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