Disainilahendus Peaceful Lõhnastatud tee pakend, autor Wang Jinsheng

Disainilahendus Peaceful Lõhnastatud tee pakend, mille autor on Wang Jinsheng, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2021

Peaceful Lõhnastatud tee pakend

disainer: Wang Jinsheng

Klient: Yunnan Tech & Besiness University

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #122731

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Värvid

Disain

Teosest Peaceful Lõhnastatud tee pakend

Peaceful on lõhnastatud tee pakendidisain. Välimine karp on illustreeritud käsitsi maalitud pildiga, mis kujutab naist qipao's, hiina naiste traditsioonilises rõivas, mille kangasse on põimitud lillelised mustrid. Illustratsioon on kantud süvatrükitehnikas alumiiniumkarbi kaanele. Pakend koosneb kahest osast, karbi kaanest ja karbi kerest, mistõttu on väikeseid karpe lihtne avada, eemaldada ja väljapanekuks kasutada. Sisemine alumiiniumfoolium kaitseb teed niiskuse eest. Erinevate maitse-eelistuste rahuldamiseks on võimalik kombineerida kolme erinevat lõhna.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Peaceful Lõhnastatud tee pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Peaceful Lõhnastatud tee pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Peaceful Lõhnastatud tee pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Mõõtmed ja pakend: Width 75mm x Length 200mm x Height 45mm
Sildid: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Tootmistehnoloogia: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Disainiülesanne: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Uurimistöö: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiratsioon: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Projekti kestus: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Tööprotsess: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Meeskonnaliikmed: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Piltide autorid: Image#1: Illustrator Wang Jinshengi, 2020.