Disainilahendus Tsarsky Reserve Paberpakend, autor Natalya Bilousova

Disainilahendus Tsarsky Reserve Paberpakend, mille autor on Natalya Bilousova, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2021

Tsarsky Reserve Paberpakend

disainer: Natalya Bilousova

Klient: Tsarsky Reserve

Auhind Pronksauhind A' Design Award kategoorias Pakend

12,324

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #123199

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Tsarsky Reserve Paberpakend

Külmutatud pooltoodete pakendi eesmärk on luua kaubamärgist meeldejääv kuvand, vältides traditsioonilist visuaali toidu taldrikul. Mustripõhine lahendus on valitud selliseks, mis paneb tarbija silmad juba toidust rõõmu tundma. Värvid, mida kujutatakse, on kindlasti äratuntavad teiste toidudisainide hulgast. Lisaks rõhutab selle disaini vormide lihtsus kaasaegset lähenemist ja tõstab samal ajal esile universaalsuse ideed. Selle tulemusena muudab see disain toote erinevatele vaatajatele meeldivaks

Tunnustus

Auhinnast Pronksauhind A' Design Award

Tsarsky Reserve Paberpakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Tsarsky Reserve Paberpakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Tsarsky Reserve Paberpakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Mõõtmed ja pakend: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Sildid: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Tootmistehnoloogia: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Disainiülesanne: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Uurimistöö: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiratsioon: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Projekti kestus: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Tööprotsess: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patendid: Trademark 2021. Trademark Holder NESANS Company
Meeskonnaliikmed: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Piltide autorid: All of the separate images are given by client