Disainilahendus Wink Lashes Pakendidisain, autor Olga Takhtarova

Disainilahendus Wink Lashes Pakendidisain, mille autor on Olga Takhtarova, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2021

Wink Lashes Pakendidisain

disainer: Olga Takhtarova

Klient: Sot B&d

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Wink Lashes Pakendidisain

Wink Lashes on pakendidisaini seeria professionaalsetele kunstripsmete pikendamise toodetele. Tootevalik hõlmab geel- ja kreemeemaldajaid, praimerit, liimikiirendit, liime, magnetkarpi ja ripsmekarpe. Peamiseks graafiliseks sümboliks on stiliseeritud silm, mis näitab otseselt toodete otstarvet. Igal tootel on ka oma sümbol, mistõttu on tooteid lihtne üksteisest eristada. Värvipaleti moodustavad tume grafiit, tume korall ja valge. Pakendid on valmistatud papist ja plastist ning kaunistatud fooliotrükiga.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Wink Lashes Pakendidisain on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Wink Lashes Pakendidisain peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Wink Lashes Pakendidisain tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Mõõtmed ja pakend: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Sildid: packaging, lashes, professional, cosmetics, magic
Tootmistehnoloogia: Сardboard, plastic, foil stamping
Disainiülesanne: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Uurimistöö: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiratsioon: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Projekti kestus: German, Nuremberg the project began in March 2020 and ended in February 2021
Tööprotsess: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.