Disainilahendus ZhuoQing Tee pakend, autor Tiger Pan

Disainilahendus ZhuoQing Tee pakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2021

ZhuoQing Tee pakend

disainer: Tiger Pan

Klient: Tasly Holding Group

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest ZhuoQing Tee pakend

ZhuoQing on pakendidisain lahustuvale Pu'eri tee essentspulbrile. Pulber saadakse pika ekstraheerimisprotsessi käigus ning see lahustub vees täielikult, jätmata jääke. Väliskarp on valmistatud plekist, sisekarp paberist ning üksikportsjonid on pakitud alumiiniumfooliumisse. Õhukest väljatõmmatavat karpi saab avada ja hoida ühe käega ning taassuletav konstruktsioon muudab pakendi hõlpsasti kaasaskantavaks ja kasutatavaks. Graafika põhineb Yunnani rahvatikandimustritel ning kujutab tee istutamise ja korjamise stseene.

Tunnustus

Auhinnast Kuldauhind A' Design Award

ZhuoQing Tee pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. ZhuoQing Tee pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. ZhuoQing Tee pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Mõõtmed ja pakend: Size:395(L)*242(W)*40(H) mm
Sildid: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Tootmistehnoloogia: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Disainiülesanne: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Uurimistöö: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiratsioon: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Projekti kestus: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Tööprotsess: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patendid: Copyrights belong to Tasly Holding Group, 2020.
Meeskonnaliikmed: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Piltide autorid: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu