Disainilahendus Jinlongquan Yanzhi Pakend, autor Jin Zhang

Disainilahendus Jinlongquan Yanzhi Pakend, mille autor on Jin Zhang, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2022

Jinlongquan Yanzhi Pakend

disainer: Jin Zhang

Klient: InBev jinlongquan beer (Hubei)

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Jinlongquan Yanzhi Pakend

Jinlongquani kaubamärk on olnud Hubeis rohkem kui 40 aastat. Seekord loob see õllesarja, mis võib esindada Hubei kultuuri. Disainer kasutab murdekultuuri väljendamiseks hiina kalligraafiat. Samal ajal maalib ta Hubei esinduslikumaid hooneid ja veesüsteemi (Hubeil on tuhandete järvedega provintsi maine), tegelasi ja tarbimisstseene ning integreerib rohkem eluhõngu ja moetunnet. Inimesed saavad rääkida pudelil olevast dialektist. Tarbijatega suhtlemise parandamiseks vaadake illustratsioonil oma kodulinna.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Jinlongquan Yanzhi Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Jinlongquan Yanzhi Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Jinlongquan Yanzhi Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Mõõtmed ja pakend: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Sildid: Beer, Hubei, dialect, illustration, Calligraphy, China
Tootmistehnoloogia: Glass bottle aluminized paper
Disainiülesanne: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Uurimistöö: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiratsioon: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Projekti kestus: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Tööprotsess: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patendid: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Meeskonnaliikmed: Creative director: Jin Zhang