Disainilahendus Zhen Hao E Koeratoidu pakend, autor Yuchen Han

Disainilahendus Zhen Hao E Koeratoidu pakend, mille autor on Yuchen Han, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2022

Zhen Hao E Koeratoidu pakend

disainer: Yuchen Han

Klient: Ningbo Xuanmengzhi Trading Company Ltd.

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Zhen Hao E Koeratoidu pakend

Zhen Hao E on pakendisari koeratoidule ja koerte suupistetele. Disain ammutab inspiratsiooni Hiina kultuurist, kujutades koeri erinevate ajastute muistsete keisritena. Hiinas kirjeldatakse koeraomanikke sageli ametnikena, kes teenivad oma lemmikloomi, ning see idee kujundabki illustratsioonide olemust. Multikakoerte tegelaskujud tähistavad suurusgruppi, eristades väikeseid koeri keskmise suurusega ja suurtest koertest. Erinevad värvid eristavad koeratoitu suupistetest, mistõttu on tootevalikut lihtne mõista. Kasutatud on taaskasutatud paberit, lainepappi ja alumiiniumfooliumist kotte.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Zhen Hao E Koeratoidu pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Zhen Hao E Koeratoidu pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Zhen Hao E Koeratoidu pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Mõõtmed ja pakend: 28.5*21cm
20*30cm
20*36cm
23*40cm
Sildid: Dog food, Oriental style, Package Design, Cartoon Dog
Tootmistehnoloogia: Recycled paper, corrugated paper, aluminium foil bag.
Disainiülesanne: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Uurimistöö: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiratsioon: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Projekti kestus: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Tööprotsess: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.