Disainilahendus Cala di Seta Veini Etiketid, autor Giovanni Murgia

Disainilahendus Cala di Seta Veini Etiketid, mille autor on Giovanni Murgia, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Cala di Seta Veini Etiketid

disainer: Giovanni Murgia

Klient: Cantina di Calasetta - Cala di Seta

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Cala di Seta Veini Etiketid

Pakendidisaini projekt esindab veine kui ainulaadseid ja identifitseerivaid elemente, mis on seotud kohaga, kus need sünnivad, kuid on silmitsi maailmaga. Meeldivad noored, värvikad ja kergesti tõlgendatavad veinid, mis on suunatud lahtisele sihtmärgile, kuid otsivad kvaliteetseid tooteid. Sel põhjusel iseloomustab disaini värvikirev, minimaalne ja viimistletud välimus, milles paistab silma tuletorni kujundus, mis on tehtud lihtsa, kuid võimsa graafikaga ning kaunistatud värviliste metalllehtedega ning kolmemõõtmelise punktkirja reljeefiga, mis simuleerib. Meri.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Cala di Seta Veini Etiketid on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Cala di Seta Veini Etiketid peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Cala di Seta Veini Etiketid rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Mõõtmed ja pakend: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Sildid: wine, carignano, label, sardinia, italy, minimalism
Tootmistehnoloogia: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Disainiülesanne: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Uurimistöö: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Inspiratsioon: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Projekti kestus: The project started in February 2021 in Sassari anche finished in April 2021.
Tööprotsess: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Meeskonnaliikmed: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Piltide autorid: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene