Wu Xing Pakend by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2022

Wu Xing Pakend

by Siwei Lai

Client: Huyu

Hõbeauhind A' Design Award Winner in Pakend Category

24,642

Verified Award Winner

Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Pakend

Wu Xing tööde seeria kasutab loomi tõlgendusena ja jaotab need viie elemendi järgi vastavalt nende omadustele. Wu Xingi sümbiootilise tsükli rõhutamiseks lisasid disainerid igale illustratsioonile päikesetõusu ja -loojangu, mis kujutavad päeva algust ja lõppu. Illustreeritud karp on peamine struktuurilahendus, mis loob kõvakaanelise ja klassikalise mulje. Raamatukujuline karp avaneb pakendistruktuuriks, mis muutub iseseisvalt esitlusriiuliks. Selles eripärases pakendistruktuuris saab iga kaardi täielikult välja panna.

The Recognition

About the Hõbeauhind A' Design Award

Wu Xing Pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Wu Xing Pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Wu Xing Pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release