Disainilahendus XinJiHao 10 Teepakend, autor Evan Chen

Disainilahendus XinJiHao 10 Teepakend, mille autor on Evan Chen, on kõrgelt hinnatud 2022 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2022

XinJiHao 10 Teepakend

disainer: Evan Chen

Klient: Bama Tea Co., Ltd

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest XinJiHao 10 Teepakend

Sisekuivalaos hoitud kümneaastase teekoogi väljaviimise käigus avavad tarbijad teekarbi kuldse ristijoonelt, justkui avades kümne aasta kuldajastu. Mäemuster väliskarbis ja kolmemõõtmeline mäeskulptuur sisemises potis tähistavad mäge, millest tee transpordi käigus läbis, ja mäge, kust tee sündis, muutes iidse Pu' unikaalse mäluga teenõu.

Tunnustus

Auhinnast Kuldauhind A' Design Award

XinJiHao 10 Teepakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. XinJiHao 10 Teepakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. XinJiHao 10 Teepakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Mõõtmed ja pakend: 3000mm*3000mm*3000mm
Sildid: logo，packaging，illustrations，graphics
Tootmistehnoloogia: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Disainiülesanne: How to combine the quality of "Black Gold Decade" with visual expression.
Uurimistöö: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspiratsioon: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Projekti kestus: The project was launched in Suzhou in March 2021.
Tööprotsess: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patendid: BamaTea
Meeskonnaliikmed: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Piltide autorid: BamaTea