Bay Kosmeetika Jaekauplus by SIG Design is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Siseruumide ja näitusedisain Competition Category.

RaudInterjöör· 2022

Bay Kosmeetika Jaekauplus

by SIG Design

Client: Sephora

Rauaauhind A' Design Award Winner in Interjöör Category

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Verified Award Winner

Verify Award Status for #127738

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Colors

The Design

About Bay Kosmeetika Jaekauplus

Sephora ikoonilisi must-valgeid triipe kasutati visuaalse fookusena, et juhtida inimeste liikumist ja pakkuda paremat tarbijakogemust. Optiline illusioon ja lainete lineaarne koostis moodustavad Sephora lahe, mille tulemuseks on erinev visuaalne kogemus. Mustvalgetel veergudel olevad jooned laienevad ruumi sisemusse, moodustades nii loomuliku visuaalse juhise.

The Recognition

About the Rauaauhind A' Design Award

Bay Kosmeetika Jaekauplus on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Bay Kosmeetika Jaekauplus peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Bay Kosmeetika Jaekauplus on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang