Fantasy Factory Jaekauplus by SIG Design

Fantasy Factory Jaekauplus by SIG Design is a highly esteemed winner of the very prestigious 2022 Kuldauhind A' Design Award in Siseruumide ja näitusedisain Competition Category.

KuldInterjöör· 2022

Fantasy Factory Jaekauplus

by SIG Design

Client: Nayuki

Kuldauhind A' Design Award Winner in Interjöör Category

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Verified Award Winner

Verify Award Status for #127744

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Colors

The Design

About Fantasy Factory Jaekauplus

Fantaasiatehas, mille peamiseks müügiargumendiks on kohapeal küpsetamine, ühendab tee, jaemüügi, IP kingituste ja baarisektorid, et luua multifunktsionaalne tehasepood. Disainikontseptsioon FTY saadi tehasest välja. F tähendab Fair. Suure rahvavoolu ja rikkalike tootekategooriate jaoks oli ruum turuks hööveldatud. T tähistab aega. Poe värv on võetud taeva värvimuutustest, mis tähendab päeva aja muutusi. Y viitab teile (klientidele). Erinev Sina peeglis laieneb mitmemõõtmelisele interaktiivsele seadmele.

The Recognition

About the Kuldauhind A' Design Award

Fantasy Factory Jaekauplus on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Fantasy Factory Jaekauplus peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Fantasy Factory Jaekauplus tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019