Blue Frog Baar Ja Restoran by SIG Design

Blue Frog Baar Ja Restoran by SIG Design is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Siseruumide ja näitusedisain Competition Category.

RaudInterjöör· 2022

Blue Frog Baar Ja Restoran

by SIG Design

Client: Blue Frog

Rauaauhind A' Design Award Winner in Interjöör Category

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Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Baar Ja Restoran

Blue Frog pakub grilltoitu ja kokteile. Disain peab näitama kaasaegseid Ameerika kultuurilisi jooni. Et luua avatud ja vaba ruum erinevate sotsiaalsete olukordadega kohtumiseks, saavad tarbijad nautida nauditavat einestamiskogemust. Ainulaadne 100 võtte kultuur toob klientidele põnevust ja väljakutseid. Seetõttu on riba visuaalne keskus, mis edastab põnevust kogu ruumi. Kvaliteetse ruumi loomiseks kasutatakse erinevaid materjale, mitmekihilisi kujundeid ja kunstikaunistusi.

The Recognition

About the Rauaauhind A' Design Award

Blue Frog Baar Ja Restoran on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Blue Frog Baar Ja Restoran peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Blue Frog Baar Ja Restoran on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing