Guangliang 59Plus Flying CoBranded Alkoholipakend by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Alkoholipakend by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2022

Guangliang 59Plus Flying CoBranded Alkoholipakend

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #130643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Alkoholipakend

Raamatu tekst: Guangliang 59Plus Flying on piiratud tiraažiga alkoholipakend, mis on loodud koostöös Dunhuangi Muuseumiga. Disain ühendab Dunhuangi freskode elemente Hiina kosmonautika kujunditega, väljendades universumi avastamist. Illustratsioonil on kujutatud lendavat Apsarat ja astronauti, kelle sõrmed puudutavad teineteist, luues seose traditsiooni ja kaasaegse teaduse vahel. Pudel on valge ja poolläbipaistev. Pihustatud matt värv jäljendab jaadi tekstuuri. Kõrgtäpne täisdekoratsiooni põletusprotsess kuvab illustratsiooni pudeli kogu ümbermõõdul.

The Recognition

About the Pronksauhind A' Design Award

Guangliang 59Plus Flying CoBranded Alkoholipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Guangliang 59Plus Flying CoBranded Alkoholipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Guangliang 59Plus Flying CoBranded Alkoholipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang