Drunk Bartender Pakendidisain by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Hõbeauhind A' Design Award in Pakendidisain Competition Category.
HõbePakend· 2022
Drunk Bartender Pakendidisain
Client: Bakhtiyar Baimurzayev
Hõbeauhind A' Design Award Winner in Pakend Category
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- Verified Award Winner
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The Design
About Drunk Bartender Pakendidisain
Drunk Bartender on pakendidisain klassikaliste alkohoolsete kokteilide seeriale. Disain on rakendatud standardsel 330-milliliitrisel plekkpurgil. Iga purk esitab klassikalise kokteili nime otseses tähenduses koomiliste graafiliste illustratsioonide kaudu. Graafiliste elementide eesmärk on aidata purkidel riiulil silma paista ja tõmmata ostjate tähelepanu. Paljud klassikaliste jookide disainid näevad välja lihtsad ja sarnased, mistõttu valiti kaasaegne visuaalne keel. Drunk Bartender näitab, et klassikalisi jooke saab esitleda ka kaasaegses stiilis.
The Recognition
About the Hõbeauhind A' Design Award
Drunk Bartender Pakendidisain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Drunk Bartender Pakendidisain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Drunk Bartender Pakendidisain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.
- Dimensions & Packaging
- A tin can: 330 ml
- Tags
- packaging design, can, professional, cocktails
- Production Technology
- It is a standard tin can.
- Design Challenge
- The main challenge was to present classic in the modern way that would be attractive for the consumers.
- Research
- The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.
- Inspiration
- Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.
- Project Duration
- August, 2020 Location: Kazakhstan
- Operation Flow
- Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.
- Team Members
- Designer: Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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