BeeHacchee Tardikoogi pakend by Shingo Furusho

BeeHacchee Tardikoogi pakend by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2022

BeeHacchee Tardikoogi pakend

by Shingo Furusho

Client: Kiyomasa Seika Co.

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Tardikoogi pakend

BeeHacchee on pakendidisain meepudingi juustutardikule. Kast on kuusnurkne ja meenutab meetaru, andes meekontseptsioonile visuaalse kuju. Pakend on valmistatud ühest kartongitükist ning selle mõõdud on 224 mm laiust, 195 mm sügavust ja 44 mm kõrgust. Pruun pakkepaber jätab mõnusa ja ligipääsetava mulje, samal ajal kui pinnale trükitud kollane raam lisab kontrasti. Kollase trükkimine pruunile pakkepaberile on keeruline, kuna värv imbub paberisse, mistõttu kaasati soovitud tulemuse saavutamiseks väga oskuslik trükipartner.

The Recognition

About the Rauaauhind A' Design Award

BeeHacchee Tardikoogi pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. BeeHacchee Tardikoogi pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. BeeHacchee Tardikoogi pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.