Disainilahendus Wine and Chess Veinipudelikarp, malekomplekt, autor Andrei Filatov

Disainilahendus Wine and Chess Veinipudelikarp, malekomplekt, mille autor on Andrei Filatov, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2022

Wine and Chess Veinipudelikarp, malekomplekt

disainer: Andrei Filatov

Klient: Chateau La Grace Dieu des Prieurs

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Wine and Chess Veinipudelikarp, malekomplekt

Vein ja Male on kuue pudeli veinikarp, mis toimib ühtlasi ka malekomplektina. Iga pudel asetseb selleks ette nähtud nišis ning karbi sees on kaks süvendit, kuhu mahuvad malenuppude kotid. Kaant tagurpidi keerates avaneb malelaud, millel vahelduvad punased ja kreemikad ruudud. Karbi struktuur on valmistatud hallist puidust MDF-plaadist naturaalse tammeviiluga, aluse neli külge on kaetud õmblustega punase kitsenahaga. Karbi mõõtmed on 42 x 13 x 42 sentimeetrit. Disainilahendus võimaldab pakendit hoida ja kasutada kaua pärast veini joomist.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Wine and Chess Veinipudelikarp, malekomplekt on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Wine and Chess Veinipudelikarp, malekomplekt peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Wine and Chess Veinipudelikarp, malekomplekt on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This design is unique because the wine case containing 6 bottles, is combined with a chess game. When the cover of the case is turned upside down, it reveals a chessboard alternating red and cream squares. There are two spaces for the bags with the chess pieces inside the box. It’s a functional packaging: each bottle is safely nestled in the dedicated niche.
It offers amateurs an occasion to celebrate timeless game while savouring wine. This packaging will be used for many years after wine is drunk.
Mõõtmed ja pakend: The dimensions: 42 cm * 13 cm * 42 cm.
The weight of the empty case is 5,6 kg. If filled with 6 bottles of wine - 13,7 kg.
Sildid: luxury packaging, wine and chess, creative design, green luxury, innovative wine packaging, art
Tootmistehnoloogia: •Gray Wooden MDF Valchromat box structure
•Top chessboard made of Natural oak veneered MDF, satin varnish
•Edge banding of the box in Natural Oak Veneer
• Bottom of box covered with Natural oak veneer
•Outside covering of the 4 sides of the base in Red goatskin with stitching
•Gold Hot Foil Logo Art Russe
•Red and cream boxwood chess pieces, 100% cotton lace closure.
Disainiülesanne: The main challenge was to make an item equally excellent as 1) wine packaging (ergonomic, light, safe for bottles, good for nature),2) beautiful luxury object,3) chess game (players’ friendly).
The first pieces produced for this packaging apparently were too light and played a more decorative role rather than practical. After receiving feedback from chess players, it was decided to change pieces. Each piece now has a weighting agent inside. It makes them stable and comfortable for making moves.
Uurimistöö: The idea of a square configuration of 6 btls case that transforms into a chessboard was created by the owner of the winery as well as the color code for the board and pieces. The next step was to find the right materials that would be solid, not too heavy, sustainable. Laurent Prosperi and Frederic Chaput have chosen a wooden MDF Valchromat for the box structure. Red leather for the external faces was a natural choice: Chateau has another luxury packaging for 3 btls where this material is used.
Inspiratsioon: Andrei Filatov, owner of Chateau La Grace Dieu des Prieurs, created the design. He is passionate about chess since his earliest childhood. The principal idea is to combine two passions - wine and chess, and create the packaging that will never be thrown away after drinking wine.
The colors of the pieces correspond to the colors of the chessboard. The red color of the squares was chosen following the popular design of chessboards in the early 20th century. This period inspired designer because he is an admirer of chess champion Alexander Alekhine who played at this time.
Projekti kestus: The project started in 2016 in Saint-Emilion, France when the owner of the winery has got an idea to create luxury wine packaging that will never be disposed. The first version was handcrafted. The currently applied object - Wine&Chess - is a modified version of the first design. It was finished in November 2021 in Bidart, France. It was presented as a special prize for the World Chess Champion Magnus Carlsen in December 2021 after he defended his title at the World Chess Championship in Dubai.
Tööprotsess: Wine&Chess is the wine case for 6 bottles. It combines the functionality of the wine case with the chess game. The cover bears the logo for brand recognition. However, when it turned upside down, it reveals a chessboard. There are bags with chess pieces inside the case. It offers amateurs an occasion to enjoy playing the eternal game and sipping wine. The idea of the operation is that the case is not used as packaging anymore. It’s used as a chess set and stylish item and won’t be thrown away.
Patendid: N/A
Meeskonnaliikmed: Laurent Prosperi
Frederic Chaput
Piltide autorid: Main Image, Optional Images No. 2 and 4: Photographer Olga Zaretskaya-Pityurina;
Video credits: AP Production.