Disainilahendus Baidu for the Elderly Mobiilirakendus, autor Baidu Meux

Disainilahendus Baidu for the Elderly Mobiilirakendus, mille autor on Baidu Meux, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Mobiiltehnoloogiate, rakenduste ja tarkvara disain.

PronksMobiil· 2022

Baidu for the Elderly Mobiilirakendus

disainer: Baidu Meux

Klient: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Mobiil

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Värvid

Disain

Teosest Baidu for the Elderly Mobiilirakendus

Baidu Eakatele on mobiilirakendus, mis pakub sisu ja teenuseid vanematele kasutajatele. Rakendus kasutab eakatele sõbralikku disainisüsteemi, kus on suuremad fondid, ühtne uudisvoo paigutus, suurendatud puutealad ja lihtne sõnastus. Kogu sisu on võimalik lugeda või kuulata. Videotel on nutikad subtiitrid. Hääle- ja pilditsi otsing võimaldab eakatel kasutajatel otsida rääkides või fotot tehes. Kõnesüntees võib teksti ettelugemiseks kasutada pereliikmete salvestatud hääli. Rakendus töötab nii Androidi kui ka iOS-i süsteemides.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Baidu for the Elderly Mobiilirakendus on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Baidu for the Elderly Mobiilirakendus peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Baidu for the Elderly Mobiilirakendus rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Mõõtmed ja pakend: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Sildid: UX, the Elderly, Age-friendly, AI, Online Service
Tootmistehnoloogia: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Disainiülesanne: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Uurimistöö: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiratsioon: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Projekti kestus: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Tööprotsess: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patendid: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Meeskonnaliikmed: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Piltide autorid: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021