Disainilahendus Guizhou Moutai Maoyuan Jiu Alkoholipakend, autor Luo Heng

Disainilahendus Guizhou Moutai Maoyuan Jiu Alkoholipakend, mille autor on Luo Heng, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2022

Guizhou Moutai Maoyuan Jiu Alkoholipakend

disainer: Luo Heng

Klient: Laboratory and Hopeful

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Guizhou Moutai Maoyuan Jiu Alkoholipakend

Guizhou Moutai Maoyuan Jiu on Hiina alkohoolse joogi pakendidisain. Pudel on valmistatud klaasist liivapritsimise tehnikaga ja reljeefse roosakuldse logoga. Kael on viimistletud metalli pihustustehnikaga ning kaane ülaosa on kaunistatud reljeefse imiteeritud klaasiga. Väliskarbil on kasutatud kuumfooliotrükki ja reljeeftrükki. Peamise värvilahenduse moodustavad tumeroheline ja kuldne. Lainelised mustrid viitavad tootmisel kasutatavale Chishui jõele, samas kui lendav jumalanna kaanel ja männiokstega kurg kaelaosal järgivad traditsioonilisi Hiina motiive.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Guizhou Moutai Maoyuan Jiu Alkoholipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Guizhou Moutai Maoyuan Jiu Alkoholipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Guizhou Moutai Maoyuan Jiu Alkoholipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Mõõtmed ja pakend: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Sildid: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Tootmistehnoloogia: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Disainiülesanne: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Uurimistöö: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiratsioon: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Projekti kestus: The project started in November 2019 in Jiangxi and finished.
Tööprotsess: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Meeskonnaliikmed: Luo Heng
Piltide autorid: Luo Heng