Disainilahendus Freeze Dried Kohvipakend, autor Shanghai Yuanshang Culture Communication Co., Ltd.

Disainilahendus Freeze Dried Kohvipakend, mille autor on Shanghai Yuanshang Culture Communication Co., Ltd., on kõrgelt hinnatud 2022 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2022

Freeze Dried Kohvipakend

disainer: Shanghai Yuanshang Culture Communication Co., Ltd.

Klient: Huzhou Jinnuokang Health Technology Co., Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Freeze Dried Kohvipakend

Freeze Dried on kohvipakendi disain, mis on loodud noorele tarbijaskonnale. Pakend ühendab moodsa välimuse traditsioonilise Hiina kultuuri elementidega. Visuaalne kontseptsioon põhineb viiel elemendil – kuld, puit, vesi, tuli ja maa – ning kasutab traditsioonilisi Hiina värve. Suur purk mahutab mitu väiksemat purki, mistõttu on komplekti lihtne hoiustada ja kaasas kanda. Iga väike purk on taassuletav, mis aitab kontrollida kasutatava kohvi kogust. Välimine etikett on trükitud kaetud paberile ning väikesed purgid on valmistatud polüpropüleenist.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Freeze Dried Kohvipakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Freeze Dried Kohvipakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Freeze Dried Kohvipakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Mõõtmed ja pakend: Diameter 95mm
Height 130mm
Sildid: Ingenious, Quality, Fashion
Tootmistehnoloogia: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Disainiülesanne: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Uurimistöö: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiratsioon: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Projekti kestus: The project started in Shanghai in November 2020 and ended in May 2021.
Tööprotsess: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.