Environment Day Vaateaken by Gravity Design and Arcelik

Environment Day Vaateaken by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Jätkusuutlike toodete, projektide ja roheline disain Competition Category.

RaudJätkusuutlik toode· 2022

Environment Day Vaateaken

by Gravity Design and Arcelik

Client: Arçelik

Rauaauhind A' Design Award Winner in Jätkusuutlik toode Category

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Verified Award Winner

Verify Award Status for #135652

View at A' Design Award Press Release Award Badge

Colors

The Design

About Environment Day Vaateaken

Keskkonnapäev on jaeturu vaateaken, mis on loodud ühele Istanbulis asuvale kauplusele. Vaateaken sisaldab käsitsi valmistatud kuivanud maapinna seina, mis tõmbab tähelepanu möödujatele. Idee tekkis põua ja Maa loodusvarade hävimise teemast. Roheline väli on kavandatud tungima läbi kuivanud pinnase, näidates, et taastumine on ikkagi võimalik. Kuivanud pinnas moodustati MDF-plaatidele kantud savist, mis kuivatati päikese käes ühe nädala jooksul, et tekitada pragunenud pind. Rohealad on valmistatud samblikust ja tähed on lõigatud puidust. Ligikaudu 98 protsenti vaateaknast on valmistatud jätkusuutlikest ja organilistest materjalidest.

The Recognition

About the Rauaauhind A' Design Award

Environment Day Vaateaken on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Environment Day Vaateaken peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Environment Day Vaateaken on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensions & Packaging: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Tags: Sustainability, Window Display, Showcase, Green, Clay, Drought
Production Technology: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Design Challenge: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiration: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Project Duration: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Operation Flow: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Team Members: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Image Credits: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.