Pronks Pakend · 2022
Gift of Huangyao Kastme pakend
by Jie Yang
- Pronksauhind A' Design Award 2022 in Pakend
- CLIENT: Decelent
- Estimated Number of Design Views: 11,521
- Verification code 39107388DB · Verify this award
Colors
About Gift of Huangyao Kastme pakend
Huangyao kink on kingituspakendi disain maitseainekastmele, mida toodetakse Huangyao muistses linnas Guangxis, Hiinas. Kolm kihti õõnestatud lõikega paberit on asetatud üksteise taha, moodustades kolmemõõtmelise stseeni. Välimine kiht kujutab väravamaju, kaarväravaid ja sildu. Keskmine kiht kujutab paviljone ja kohalikku elu. Sisemine kiht kujutab mägesid ja jõgesid. Selline paigutus meenutab traditsioonilist Hiina siseõuega kodu. Pudeli kork on vormitud sinikivist tee kujuliseks. Peamise materjalina on kasutatud lagunevat paberit.
About the Pronksauhind A' Design Award
Gift of Huangyao Kastme pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Gift of Huangyao Kastme pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Gift of Huangyao Kastme pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
- Dimensions & Packaging
- The outer package is 75 mm thick, 380 mm long and 150 mm wide.
- Tags
- Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
- Production Technology
- The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
- Design Challenge
- 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing. - Research
- This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
- Inspiration
- Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
- Project Duration
- The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
- Operation Flow
- Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
