Hõbe Pakend · 2022
Lowen Õlle pakend
by China Resources Snow Breweries Ltd.
- Hõbeauhind A' Design Award 2022 in Pakend
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 27,400
- Verification code 8192D7FC95 · Verify this award
Colors
About Lowen Õlle pakend
Lowen on pakendidisain õllesarjale. Disain ühendab endas sulejoonistuse, mezzotinto kunsti ja tänavatätoveeringute illustratsioonid. Geomeetrilised kujundid ja erksad värvid tähistavad erinevaid maitseid, sealhulgas vaarikat, kirssi ja nisuõlut, nii et iga variant on kiiresti ja vahetult äratuntav. Illustratsioonid kõrvutavad metsikuid ja õrnu kujutisi, luues tugeva visuaalse efekti ja sotsiaalse iseloomu. Purgid on valmistatud alumiiniumist ja pudelid klaasist. Põhjalik trükiprotsess hoiab iga kujutise selge ja täpsena.
About the Hõbeauhind A' Design Award
Lowen Õlle pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Lowen Õlle pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Lowen Õlle pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
