Pronks Kasutajaliides · 2022
Baidu Temaatiliste Kaartide Rakendus
by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang
- Pronksauhind A' Design Award 2022 in Kasutajaliides
- CLIENT: Baidu Online Network Technology (Beijing) Co., Ltd
- Estimated Number of Design Views: 18,271
- Verification code 371F4EBEB0 · Verify this award
Colors
About Baidu Temaatiliste Kaartide Rakendus
Baidu temaatiline kaart on mobiilne kaardirakendus Android ja iOS nutitelefonidele. Rakendus kuvab erinevatele kasutajarühmadele valitud kaardiinfot, lähtudes ajast, ruumist ja kasutajaprofiilidest. Inimlikud, geograafilised ja sotsiaalsed tegurid on omavahel ühendatud ning esitatud koos, mistõttu on võimalik kiiresti leida lähedalasuvaid teenuseid ja käimasolevaid sündmusi. Graafiline kaardiinfo on ekraanil integreeritud tekstiga, tagades kerge loetavuse. Tehisintellekti ja suurandmete abil kohandatakse kuva iga rühma jaoks vastavalt. Eesmärk on vähendada otsingule kuluvat vaeva ning toetada igapäevast õppimist, reisimist ja avastamist.
About the Pronksauhind A' Design Award
Baidu Temaatiliste Kaartide Rakendus on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Baidu Temaatiliste Kaartide Rakendus peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Baidu Temaatiliste Kaartide Rakendus rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
- Dimensions & Packaging
- The application is designed for all Android and iOS smart phone sizes.
- Tags
- Phone, Map app, GIS, AI, UX, UI
- Production Technology
- Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
- Design Challenge
- In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
- Research
- We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
- Inspiration
- Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
- Project Duration
- The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
- Operation Flow
- The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
