Bubly Bounce Joogipakend by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Pakendidisain Competition Category.
RaudPakend· 2022
Bubly Bounce Joogipakend
by PepsiCo Design and Innovation
Rauaauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Joogipakend
Bubly Bounce on jooginpakendi disain kofeiiniga gaseeritud vee sarjale. Pakend laiendab olemasolevat gaseeritud vee sortimenti ning annab märku kofeiini lisamisest, liikumata seejuures energiajookide visuaalsesse keelde. Säilitatud on julged ja eredad värvid, mullid, sõbralikud tervitused ja naeratused, tänu millele jääb bränd kergesti äratuntavaks. Disain annab edasi ka sõnumit kahe maitse kasutamisest ühes joogis. Süsteem on mõeldud kõnetama praeguseid ostjaid ning eristuma selgelt poeriiulil.
The Recognition
About the Rauaauhind A' Design Award
Bubly Bounce Joogipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Bubly Bounce Joogipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Bubly Bounce Joogipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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