Lay's Smiles Campaign Toidupakend by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Pronksauhind A' Design Award in Pakendidisain Competition Category.
PronksPakend· 2022
Lay's Smiles Campaign Toidupakend
by PepsiCo Design and Innovation
Pronksauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #137247The Design
About Lay's Smiles Campaign Toidupakend
Lay's Smiles kampaania on Venemaal turule toodud toidupakendi disain. Iga pakendi peamiseks visuaalseks elemendiks on suur naeratav nägu. Pakend säilitab Lay's kaubamärgi väljakujunenud visuaalse identiteedi ning värvitähised, mis viitavad toote maitsele. Pakendil on kajastatud ka toetus Best Buddies Foundationi sõprusprogrammile – iga ostetud pakendi pealt annetatakse programmile üks rubla. Eesmärk on jagada positiivset sõnumit ning esitleda kaubamärki eesmärgipärasena.
The Recognition
About the Pronksauhind A' Design Award
Lay's Smiles Campaign Toidupakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Lay's Smiles Campaign Toidupakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Lay's Smiles Campaign Toidupakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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