Kuld Pakend · 2022
Johnnie Walker Limited Edition Kinkepakend
by Ofen Hu
- Kuldauhind A' Design Award 2022 in Pakend
- CLIENT: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
- Estimated Number of Design Views: 56,168
- Verification code CEA3921C18 · Verify this award
Colors
About Johnnie Walker Limited Edition Kinkepakend
Johnnie Walker Limited Edition on viskipudeli kinkepakendi disain, mis anti välja Hiina keskpaiga sügisfestivali (kuufestivali) puhul. Keskpaiga sügisfestival on oluline aeg perekonna taasühinemiseks, mistõttu on teemadeks kodu, taaskohtumine ja emotsioon. Disain ammutab inspiratsiooni traditsioonilise Hiina arhitektuuri ustest ja akendest. Väliskarp avaneb kahepoolse uksena, mida hoiab suletuna keskel asuv magnetnööp, ja paljastab sees oleva pudeli. Kujutatud on orhideesid, liblikaid ja õnnetoovaid pilvi. Karbil on kasutatud kuldamist ja laserlõikust ning pudelil liivapritstöötlust.
About the Kuldauhind A' Design Award
Johnnie Walker Limited Edition Kinkepakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Johnnie Walker Limited Edition Kinkepakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Johnnie Walker Limited Edition Kinkepakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Press Kit
- Unique Properties
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- Dimensions & Packaging
- Length 15cm width 11.5cm height 36cm
- Tags
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- Production Technology
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- Design Challenge
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- Research
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- Inspiration
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- Project Duration
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- Operation Flow
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- Image Credits
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
