Disainilahendus Siela Kosmeetikapakend, autor Olga Takhtarova

Disainilahendus Siela Kosmeetikapakend, mille autor on Olga Takhtarova, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Siela Kosmeetikapakend

disainer: Olga Takhtarova

Klient: Sot B&d

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Siela Kosmeetikapakend

Siela on pakendidisain lastekosmeetika tootesarjale. Disainis kasutatakse valget 75 ml plastiktuubi, mida kaunistatakse siiditrüki ja tampograafia abil. Disaini keskmesse on paigutatud stiliseeritud illustratsioonid ning läbi kogu tootesarja ilmub üks ja sama tegelane erinevates kohtades ja olukordades. Värvikodeering aitab ostjatel tooteid üksteisest eristada. Teksti on minimeeritud, et õige toode oleks riiulil kiiresti äratuntav. Valge pind hoiab illustratsioonid selgena ja hästi nähtavana.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Siela Kosmeetikapakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Siela Kosmeetikapakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Siela Kosmeetikapakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Mõõtmed ja pakend: Plastic tube cream bottle 75 ml. White color
Sildid: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Tootmistehnoloogia: Screen and pad printing method
Disainiülesanne: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Uurimistöö: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiratsioon: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Projekti kestus: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Tööprotsess: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.