Disainilahendus Alpine Sprout Alpiine Võrse, autor Jie Yang

Disainilahendus Alpine Sprout Alpiine Võrse, mille autor on Jie Yang, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Alpine Sprout Alpiine Võrse

disainer: Jie Yang

Klient: Decelent

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

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Värvid

Disain

Teosest Alpine Sprout Alpiine Võrse

Book Text: Alpiine Võrse on pakenddisain Hiinas Hubei provintsis Wufengi maakonnas kasvatatavale mägisele rohelisele teele. Tee kasvab kõrgetel mägedel ja kaljudel ning lehtede korjamine on raske. Väliskarbil on kujutatud järskude mägede abstraktseid vorme ja Hiina kalligraafiat, mis peegeldavad karmi kasvukeskkonda ja teekorjajate rasket tööd. Karbi külgedel olev kumer-nõgus muster meenutab iidset tee-hobuste teed. Väliskarp on valmistatud lagunevast papist ning tee hoiustamiseks kasutatakse lagunevast paberist kotti.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Alpine Sprout Alpiine Võrse on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Alpine Sprout Alpiine Võrse peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Alpine Sprout Alpiine Võrse rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Mõõtmed ja pakend: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Sildid: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Tootmistehnoloogia: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Disainiülesanne: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Uurimistöö: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiratsioon: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Projekti kestus: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Tööprotsess: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Meeskonnaliikmed: JieYang