Rooeein Filtri pakend by Wallrus Design Studio

Rooeein Filtri pakend by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2022

Rooeein Filtri pakend

by Wallrus Design Studio

Client: Rooeein Filters Co.

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
Verify Award Status for #140076

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rooeein Filtri pakend

Rooeein on pakendidisain autode õhu- ja õlifiltritele. Pakend kasutab rohelist värvilahendust ja lehe kujutist. Leht viitab loodusele, kus lehed aitavad õhku puhastada, samamoodi nagu filter puhastab mootori jaoks õhku. Peamine visuaalne idee sai alguse tihedast metsast läbi kulgeva tee kujutisest ning sama kujund vormis ka värvika brändiidentiteedi. Disain aitab tootel poekeskkonnas silma paista. Lehe kontseptsiooni rakendati ka brändi turundus- ja reklaammaterjalides.

The Recognition

About the Pronksauhind A' Design Award

Rooeein Filtri pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Rooeein Filtri pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Rooeein Filtri pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar