Disainilahendus Al Mocha Port Kohvipakend, autor Elena Gamalova

Disainilahendus Al Mocha Port Kohvipakend, mille autor on Elena Gamalova, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2022

Al Mocha Port Kohvipakend

disainer: Elena Gamalova

Klient: Al Mocha Port

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Disain

Teosest Al Mocha Port Kohvipakend

Saudi Araabia Al Mocha sadama pakendikujunduste seeria. Disain on inspireeritud ajaloost, kultuurist ja päritolust, et luua identiteet, mis tugevdab autentsust ja asjatundlikkust. Pakend on puhas, arusaadav, eristuv ega infoga üle koormatud, ühendades minevikku ja olevikku. Meresinine, metsaroheline ja kuldne värvide eesmärk on äratada klientide tähelepanu. Külgedel olev kohviillustratsioon rõhutab tootja tähelepanelikku suhtumist tootevalikusse. Paindlik märgistussüsteem võimaldab brändil pakkumist hõlpsasti kohandada aastaringselt.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Al Mocha Port Kohvipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Al Mocha Port Kohvipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Al Mocha Port Kohvipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Mõõtmed ja pakend: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Sildid: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Tootmistehnoloogia: Aluminum Stand Up Pouch, flat bottom, quad seal.
Disainiülesanne: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Uurimistöö: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspiratsioon: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Projekti kestus: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Tööprotsess: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Piltide autorid: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova