Disainilahendus Broken Top Brewing Co Craft Beer Joogipakend, autor Jackie Jiabei Jiang

Disainilahendus Broken Top Brewing Co Craft Beer Joogipakend, mille autor on Jackie Jiabei Jiang, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2022

Broken Top Brewing Co Craft Beer Joogipakend

disainer: Jackie Jiabei Jiang

Klient: BrokenTop Brewing Co

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #140639

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Broken Top Brewing Co Craft Beer Joogipakend

Book Text: Broken Top Brewing Co Craft Beer on joogipakendi disain, mis on loodud väikesemahulise käsitööõlle brändi jaoks, mis toodab IPA-t ja pilsnerit. Graafiline muster on inspireeritud vintage mänguasjadest. Integreeritud logo kohandub iga tootesarja värvilahendusega ja sulandub mustriga, luues visuaalse illusiooni. Purgid on valmistatud sinisest alumiiniumist, mis on kohandatud saavutamaks sügavat merevärvi tooni, mis on alumiiniumpurkide puhul haruldane. Ülikiire tindiprinditehnika koos valge tindikihiga muudab graafika elavamaks. Standardne 211 korpusega purk mahutab 12 untsi.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Broken Top Brewing Co Craft Beer Joogipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Broken Top Brewing Co Craft Beer Joogipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Broken Top Brewing Co Craft Beer Joogipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Mõõtmed ja pakend: standard 211 body diameter can for 12oz beverage
Sildid: packaging, craft beer, beverage, beverage packaging, can, aluminum
Tootmistehnoloogia: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Disainiülesanne: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Uurimistöö: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiratsioon: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Projekti kestus: Project started in early 2021 and finished in late September 2021 in New York City.
Tööprotsess: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Meeskonnaliikmed: Jackie Jiabei Jiang
Piltide autorid: Not applicable