Disainilahendus Wan Shan Jiu 5696 Baijiu pakend, autor Zhang Yanhui

Disainilahendus Wan Shan Jiu 5696 Baijiu pakend, mille autor on Zhang Yanhui, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Wan Shan Jiu 5696 Baijiu pakend

disainer: Zhang Yanhui

Klient: Wuhan Pufine Creative Technology Co., Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Wan Shan Jiu 5696 Baijiu pakend

Wan Shan Jiu 5696 on pakendidisain kõrgekvaliteedilisele Hiina baijiu'le, mis on mõeldud rahvusvahelisele turule. Pudelil on kolmnurkne vorm, mis on tugev ja stabiilne. Kolmnurkne kuju ühendab lääne klassikalise arhitektuuri dekoratiivsed elemendid ida ideega, et kolm sünnitab kõik maailma asjad. Pudelit ümbritsevad kuulsate maailma vaatamisväärsuste kolmemõõtmelised reljeefid, mis viitavad teekonnale ümber maailma. Graveeritud metallmärk tähistab toote kvaliteeti. Nii kinkekarpi kui ka pudelit saab alles hoida ja eksponeerida.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Wan Shan Jiu 5696 Baijiu pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Wan Shan Jiu 5696 Baijiu pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Wan Shan Jiu 5696 Baijiu pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Mõõtmed ja pakend: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Sildid: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Tootmistehnoloogia: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Disainiülesanne: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Uurimistöö: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiratsioon: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Projekti kestus: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Tööprotsess: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Meeskonnaliikmed: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Piltide autorid: Xiang Shasha
Wang shijie