Wan Xiang Sheng Tee pakend by Huang Feng

Wan Xiang Sheng Tee pakend by Huang Feng is a highly esteemed winner of the very prestigious 2023 Kuldauhind A' Design Award in Pakendidisain Competition Category.

KuldPakend· 2023

Wan Xiang Sheng Tee pakend

by Huang Feng

Client: Huang Feng

Kuldauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Tee pakend

Wan Xiang Sheng on kinkekarp Wuyishani kaljutee jaoks. Väliskarp jäljendab Wuyi mäe vormi ja meenutab hiina maalikunsti maastikke. Kui karp püsti asetada, kujutab selle kontuur mediteerivat inimest. Karp on valmistatud heleda halli kaljutekstuuriga eripaberist ning sügavtrükk, reljeeftrükk, süviste pressimine ja kuumfooliotrükk annavad edasi teemäe kuju ja tekstuuri. Karp avaneb nagu raamat ja sisaldab kahte väikest pakendit nelja teekotikesega. Disain kutsub rahule ja pakub teistsugust vaatenurka.

The Recognition

About the Kuldauhind A' Design Award

Wan Xiang Sheng Tee pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Wan Xiang Sheng Tee pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Wan Xiang Sheng Tee pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.