Meer Lahustuva Kohvi Pakend by Masoud Najafi Amirkiasar

Meer Lahustuva Kohvi Pakend by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2023

Meer Lahustuva Kohvi Pakend

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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Colors

The Design

About Meer Lahustuva Kohvi Pakend

Uue turule tuleva toote pakendikujundus ei seisne ainult disainikunstis, vaid ka klientide mõistmises' meelt ja konkurentide ees riiulitel silma paista. Neid nüansse silmas pidades on Meeri pakendikujundus võtnud lõpptoote tekstuuri illustratsiooniks, et stimuleerida ja kaasata kohvisõprade kõiki meeli. Samuti mängivad tarbijate toote juurde meelitamisel olulist rolli paigutus ja ebatavaline kirjasuurus. See disain on loodud lootusega teha poodide joogiriiulil tõsine muutus.

The Recognition

About the Pronksauhind A' Design Award

Meer Lahustuva Kohvi Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Meer Lahustuva Kohvi Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Meer Lahustuva Kohvi Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020