Jiang Hu Alkohoolse joogi pakendus by Wei Li

Jiang Hu Alkohoolse joogi pakendus by Wei Li is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2023

Jiang Hu Alkohoolse joogi pakendus

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Alkohoolse joogi pakendus

Jiang Hu on pakendidisain huang jiu jaoks, mis on traditsiooniline Hiina riisivein. Pudeli kork on piisavalt raske, et seda saaks kasutada raamiraskusena, ja seda võib ka ümber pöörata ning kasutada joogiklaasina. Pudel mahutab väikese koguse, mis sobib tavapäraste joomisharjumustega. Välimine karp on valmistatud vahtplastist, mitte paberist, nii et samasugune karp kaitseb pudelit ka transportimise ajal. Graafika põhineb vanahiina märgil ning kujutab mõõgamehe elu. Eesmärk on anda vanale tootele värske ja uudne kuvand.

The Recognition

About the Rauaauhind A' Design Award

Jiang Hu Alkohoolse joogi pakendus on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Jiang Hu Alkohoolse joogi pakendus peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Jiang Hu Alkohoolse joogi pakendus on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei