Disainilahendus Bank Of Shanghai Flagship Store Jaekaubanduslik ärisisekujundus, autor Shenzhen Scene Aesthetic Design Co., Ltd

Disainilahendus Bank Of Shanghai Flagship Store Jaekaubanduslik ärisisekujundus, mille autor on Shenzhen Scene Aesthetic Design Co., Ltd, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

HõbeInterjöör· 2023

Bank Of Shanghai Flagship Store Jaekaubanduslik ärisisekujundus

disainer: Shenzhen Scene Aesthetic Design Co., Ltd

Klient: Bank of Shanghai

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Teosest Bank Of Shanghai Flagship Store Jaekaubanduslik ärisisekujundus

Bank of Shanghai lipulaevakauplus on jaekaubanduslik ärisisekujundus, mis loodi pangafiliaalile Pekingi finantstänaval (Financial Street). 560-ruutmeetrine ruum kasutab modulaarset, funktsioonipõhist paigutust, mis seob teenuste eksponeerimise, konsultatsiooni-, suhtlus- ja tehingualad. Fuajees asuv nelinurkne kuppel meenutab Huangpu jõge ja peegeldab Shanghai Haipai kultuuri. Välimised alad on heledad ja avatud, samas kui siseruumides on kasutatud puitu, nahkpolstrit ja tumedaid toone. Põrandast laeni ulatuv matistatud klaas vähendab loomuliku valguse peegeldust.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Bank Of Shanghai Flagship Store Jaekaubanduslik ärisisekujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Bank Of Shanghai Flagship Store Jaekaubanduslik ärisisekujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Bank Of Shanghai Flagship Store Jaekaubanduslik ärisisekujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation.
Mõõtmed ja pakend: 560㎡
Sildid: modular, function-based layout, Haipai culture, flagship bank branch
Tootmistehnoloogia: Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.
Disainiülesanne: The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
Uurimistöö: As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
Inspiratsioon: As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
Projekti kestus: The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
Tööprotsess: The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
Meeskonnaliikmed: Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang