Vivo X80 Välireklaamikampaania by Output

Vivo X80 Välireklaamikampaania by Output is a highly esteemed winner of the very prestigious 2023 Hõbeauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.

HõbeReklaam· 2023

Vivo X80 Välireklaamikampaania

by Output

Client: Output

Hõbeauhind A' Design Award Winner in Reklaam Category

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Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Välireklaamikampaania

Vivo X80 on välireklaamikampaania, mis loodi nutitelefonide seeria reklaamimiseks. Selle asemel, et paigutada prillivaba 3D-ekraan kõrgele hoonele, kasutab kampaania hiiglaslikku põrandaekraani, mis on paigaldatud otse maapinnale, nii et vaatajad saavad seda jälgida lähedalt. Sisu on jaotatud seitsmeks vaatuseks ning seda näidati Shenzhenis ja Xianis. Kaks radarit ja inimkeha jäädvustamise tehnoloogia jälgivad publiku asukohta ja liikumist, nii et kujutised reageerivad vaatajatele. Kuvamiseks kasutatakse laserprojektsioonitehnoloogiat.

The Recognition

About the Hõbeauhind A' Design Award

Vivo X80 Välireklaamikampaania on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Vivo X80 Välireklaamikampaania peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Vivo X80 Välireklaamikampaania on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan