Raud Pakend · 2023

Mushroom Coffee Toidupakend

by Yuxi Liu

Rauaauhind A' Design Award 2023 in Pakend
CLIENT: Usee
Estimated Number of Design Views: 18,446
Verification code F26D43D869 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Mushroom Coffee Toidupakend

Station Market on seenekohvibränd. Klient valib Station Marketi, sest ta saab toitaineid ja teadmisi fantastilise maitsega seenekohvist. Erinevalt tavalisest kohvist, mis võib põhjustada ärevust ja unetust, on seente lisamisel tervisele rohkem kasu. Jaama turu pakend on kujundatud kohvist ekstraheeritud abstraktsete marmorist tekstureeritud mustrite ja värvidega. Maitseid on neli: Chaga, Reishi, Cordyceps ja Türgi saba. Erinevatel seentel on klientidele vastamiseks erinev toitumine' vajadustele.

About the Rauaauhind A' Design Award

Mushroom Coffee Toidupakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Mushroom Coffee Toidupakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Mushroom Coffee Toidupakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Press Kit

Unique Properties: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions & Packaging: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tags: Packaging, Food, Natural, Healthy
Production Technology: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Design Challenge: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Research: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiration: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Project Duration: Jan 2021- May 2021
New Yorl, USA
Operation Flow: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.